Wednesday, February 23, 2011

Humor Chic's point of view - The slick tricks of Italian fashion and how it fakes support for new talent!


I’ve received too many e-mails to mention them all, but you asked me to deal with the topic and I feel duty bound not to disappoint you!

For many years at Milan Fashion Week there have been repeated events supposedly showcasing new talents. But what are they? Logically, they’re nonexistent.

Among the first to engage in these cunning and deceptive operations is the Chamber of Fashion, always adept at manipulating reality. It is followed closely by the little Italian Vogue, a wretched magazine which sells just 25,000-30,000 copies in Italy, which is tiny compared to the sales of magazines like ELLE or Marie Claire, the real ironclads of Italian fashion publishing.

Why does this happen? Simply because it’s a way to continue to pen up, control and screen the abilities of all real innovators, by closing them up in a corner. Those people always operate in their own interest and that of a small minority of older firms and the usual big name stylists, their gentlemen friends who over the years have established a very privileged relationship which enables them to undermine the rules of professional and ethical conduct which should apply to everyone, especially between the press and fashion houses. The result is a vicious circle based on personal contacts, leading to dementia and the power of the lobbies.

So instead of fostering and giving passionate and professional support to the real talents (the ones that show their collections without anyone’s support and have laboriously created their own company structures), they prefer to create a smokescreen by constantly organizing stupid events, fashion collectives and so forth, which are no more than self-promotion, not of the young but of themselves. A great way to confuse and hoodwink the vision of young people, who imagine they’re on the right track.

All crap, crap produced by unscrupulous people who have reduced the Made in Italy label to a joke.

And gullible, really, really gullible all those young people who let themselves be used as ingredients in these stinking stews. If they were really talented they would never lend themselves to these junkets. And if they had a little commonsense they would never end up in the clutches of other characters like Dolce & Gabbana, cunning at managing to make people believe their boutique of monobrand accessories has become a multi-brand boutique in favor of young people. A right load of bull, which has just one clear purpose, to promote themselves at a very difficult time for the brand, creating a new zero-cost marketing channel that allows them to use young people as a way to promote their own business. Poor spineless, brainless youngsters. But they’re really smart, the old guard, who will continue to control the flow of refugees and desperate people who come knocking at their door every day, reality.

Young people with brains and talent, and with their balls in the right place, those who don’t live by wagging their asses or use the word Love at all hours, don’t bow down to these people, don’t yield to their flattery, their falsehoods, don’t compromise, don’t abandon your convictions. Keep hold of your own personality and give a good many kicks, real hard kicks in the ass to all those who attempt to block you, because that’s the only way to build up your credibility.

Revolution!



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